If you happen to be offering a service or manufacturing a particular product which falls under a certain trademark or a brand name, the best thing that you can do about this is to protect it, protect everything that has something to do with it like your commercial advantages, your business identity and even your market position by registering your trademark. One thing that we want you to know about trademark registration is the fact that it can be obtained by filing a trademark application at the Intellectual Property Office or IPO or being a part of the community registration that covers every single member state.
We want you to know as well that a trademark registration is a kind of prima facie and an immediate evidence as well of the ownership that you have regarding a trademark that has been registered concerning services or goods that are covered by the registration per se. Trademark registration is considered as well as the most cost effective and fastest way of securing your monopoly rights. Furthermore, we want you to know as well that the registration process for trademark registration can be completed in less than four months.
Many of us may be confident not to register the rights that they have with their goods or with their service as this kind of act are still recognized by the common law through the tort of passing of yet, what they do not realize are the consequences that come together with it such as the fact that there will be a heavy burden of proof upon the claimant, which is you, to be doing the said action. We want you to be aware of the fact that save for when the trademark has been advertised very extensively in the place you are located at, it normally would take several years of even more for you to amass passing off rights that are enforceable and this must be supported by legal and legit evidences. Before doing anything, know that the passing off action, to be successful, you have to spend quite a sum of money and face a bit of difficulty in the process.
With regards to trademark registration, we want you to know as well that it is not only powerful but it also has two-fold benefit. This only goes to show that a trademark registration is capable of assuring you the continued right to use the trademark that you have and securing a weapon that is powerful as well so that it will prevent others from using a similar or identical trademark that you have concerning the goods or services related to it. That is why if you have a brand name or a trademark and you want to secure the right for it, you better register it as early as you can.